Sunday, October 23, 2011
Friday, April 22, 2011
Jaya Misra: Dubai Fashion Week



Day 4 of Dubai Fashion Week Fall/Winter 2011 opened with Kolkatta-based Jaya Misra presenting her ‘Navratna’ collection from her label, Lustrouz. Known for her delicate and exquisite embroidery, her line-up was in colours reflecting the 'Navratna' or the nine precious gems from Indian mythology.
Highlights included a long skirt in autumn palettes paired with a long sleeved tunic; a gown of pale green paired with complete pearl sleeve ends; a long tunic in black and grey with a bust of velvet patchwork lined with crystals and an ‘Anarkali’ outfit with a high bust, flared skirt in deep bluish-velvet and turquoise.
Large turquoise stones accentuated solid coloured saris, as did intricate zardosi detailing at the ends. Traditional salwar kameezes in pink, red and forest green saw fabric baubles at the ends of the dupattas.
Bridal lehengas in rich fabrics were presented for the modern bride with the traditional red base combined with gold and purple.
The showstopper was a corset paired with a skirt of alternating layers of red and yellow tulle and an overlaid with gemstones and floral appliqués.
Photo Cortesy: Dubai Fashion Week
Wednesday, April 6, 2011
interview with Jaya Misra



Molén: Who is Jaya Misra?
Jaya Misra is the upcoming designer from India who has bagged the 17th
Lions Gold Award and is styling for many bollywood movies and stars. Fashion has always been a way of her life. Creativity has been herheart-core passion. Designer Jaya Misra am a topper from NIFT, has forayedinto the field of fashion design. More than a designer, she is an inimitable artist. Her charming personality and her deep passion for designing has always kept her designs in the lime light and made it a favorite among many. Her creations emphasize a Bohemian chic that is coupled with subtle sensitivity. Her main focus nonetheless remains to be the bridal couture, styling in different ways.
In your earlier years, how did you decide that you eventually wanted to become a designer?
My deep passion for designing and great sense of creativity along with my long-cherished dream to become a well establish designer, were the three main pillars for me choosing this field.
Who inspires you?
I have always been attracted towards creative and imaginative endeavors. Fashion seemed like the perfect platform for me.
How do you put your chosen colors together?
My greatest inspiration has always been Nature while choosing colours. The different tints in sky, transparency of Water resulting in various shades, the different hues of flowers and mountains comes into my mind while making the choice of colour palette.
When you design something, what goes through your mind?
My focus while designing a garment is making them stylish, so my creations draw on the traditional Indian motifs but make them relevant to the modern sensibilities. Hence my collection is just the right mix of modernity and tradition. Luxurious fabrics, exquisite craftsmanship, styles & cuts, fabulous colour contrast and careful attention to details are the hallmarks of my essembles.
I also lay more stress on Quality and Finishing, which leads toperfection.
Does the preparation of a season's collection take time?
Yes, about5-6 months. Alot of research work is required regarding trends and market we are targeting to along with which we have incorporate our motifs and styling.
What is the name of your collection?
Jaya Misra collection entitled Navratna, incorporating the nine prominent colours symbolizing nine precious gems. The number 9 has a special significance in Hindu philosophy as it related to nine Goddess in India.
Which fabrics and colors you use?
We have tried to club various shades as multi-colour has captured the
upcoming market. Different & gorgeous patterns, sensuous fabrics, Sworaski work along with fabulous colour shades make the garment look royal and are easy to carry. Luxurious Fabrics such as Georgette, Chiffion, Net, Raw-silk, Velvet and Brocade are widely used.
How do you intend women to feel when wearing your designs?
The Indian women should feel stylish yet retain the traditional flavour of Indian culture.
What do you have to say the next generation, particularly for those hoping to follow in your footsteps?
One should be comfortable with the attire one is wearing. It should suit one's personality..."Make your own style statement".
Regards
Anjali.
Lustrouz
Brand - JAYA MISRA
2/3 Justice Dwarka Nath Road
Kolkata - 700 020.
Ph: (033) 24869040
Mob: 9831474444
Fotos: Haider Khan